Charm Offensive was set up on its original home in May 2012 with the aim to showcase the very best that Estonia has to offer, to the widest possible audience. In a small country, of only 1.3 million inhabitants, there is a remarkable number of smart, creative people who deserve the opportunity to showcase their talents on the world stage.
Charm Offensive looks to show everyone the true talent involved in making Estonian culture, food and entertainment great. This new site offers easier access from more platforms. This is more or less Version 3.0 of Charm Offensive, with the winding-down and eventual closure of original blogging platform Jux.com resulting in a move to Squarespace, and, if we're all honest, a site design by Stuart that no-one liked. This new design might still not get universal approval, but it's cleaner and has more scope for growth.
The site has gained some high-profile fans. Perhaps most notably, the President of Estonia, Toomas Hendrik Ilves, wrote this on Twitter about the site:
“An esthetically stunning English-language zine from and about Estonia and in good English no less.”
— Toomas Hendrik Ilves, https://twitter.com/IlvesToomas/status/303582949549436929
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